Consumer Behavior

Consumer Behavior (English)

A firm in the market economy survives by producing goods that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm’s future viability and even existence as a going concern. Many companies today have a customer focus (or market orientation)…


    The following course in Benchmarking and CRM is provided in its entirety by Atlantic International University’s “Open Access Initiative” which strives to make knowledge and education readily available to those seeking advancement regardless of their socio-economic situation, location or other previously limiting factors. The University’s Open Courses are free and do not require any purchase or registration, they are open to the public.

    The Administrative Staff may be part of a degree program paying up to three college credits. The lessons of the course can be taken on line Through distance learning. The content and access are open to the public according to the “Open Access” and ” Open Access ” Atlantic International University initiative. Participants who wish to receive credit and / or term certificate , must register as students.


    Lesson 1: Customer orientation

    Lesson 2: New product development

    Lesson 3: Advertising Research and Marketing

    Lesson 4: NPD strategies #1

    Lesson 5: NPD strategies #2 and User-centered design

    Lesson 6: Online advertising

    Lesson 7: Media and advertising approaches

    Lesson 8: Conversion marketing (Conversion Rate)

    Lesson 9: Quality

    Lesson 10: Strategies and Procedures Quality of Service

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