Creative Partnerships is an open collaborative effort by an innovative group of artistic collaboration, cultural organizers and professional development professionals to give professional non-profit arts organizations in the much-needed support. Launched in January 2021, Creative Partners acts nationally acclaimed performing arts groups, allowing every organization to prioritize the artistic artists whose works drive their development and create the resources necessary to create and produce even more wonderful work… This project connects artistic talent with leaders in the development, management, policy and creative direction. The end result? A better, more financially sound non-profit performing arts organization.

In order to build a strong, thriving performing arts organization, artists need mentors and creative partners who are willing to foster, encourage, and inspire their work. But what if artists don’t know the right people to ask? Where do you find these creative relationships when it comes time to determine how to cultivate them? Or, perhaps, what if you do know the right people, but they just aren’t the creative leaders you’re looking for? The answer lies in developing strategic alliances with like-minded companies, individuals and other organizations to build support, sustainability, and creative partnerships.

At its core, Creative Partners’ vision is to build creative relationships between businesses, individuals and other organizations through strategic alliances. It’s important to note that the alliance does not simply mean that two organizations will become affiliates – no, the alliance encourages creative, mutual understanding and appreciation between the members. What does this mean? For starters, when creative relationships are cultivated, each participant understands that the outcomes will be meaningful to everyone involved. Each individual will be able to see the importance of the others’ decisions and actions to the outcome of Creative Partnership’s activities. This is not only good business practice, it’s also very likely to make your company a better place to work.

The most common strategy that Creative Partnerships uses is to have creatives involved in decision-making as a bit like shareholders in a corporation. Each partner in the alliance is given a bit of ownership in the creative services or products of the other. In many ways, this presents similar benefits as working as an employee (but a lot better from your perspective! ).

Additionally, this type of strategic partnership provides opportunities for social and personal networking among the partners. While working alone, creatives are often isolated, feeling isolated and not sure about what to do, where to go or what to create. However, by being part of a creative team, it becomes easier to create as you receive helpful feedback from fellow creatives. Additionally, being part of an organization where there is an established culture of support for creative services and products gives creatives something to think about besides their own ideas and work.

Some of the most successful Creative Partnerships have taken place between established companies that have developed products that people love and use on a daily basis. For example, Starbucks has formed partnerships with companies that make coffees and also with social media marketing companies that help create a social media presence for Starbucks. Through agency , Starbucks learns more about the habits of its customers and how those habits relate to their buying behaviors. Through this information, Starbucks can increase its customer satisfaction and customer retention, resulting in happier, more productive workers. Starbucks has also formed strategic alliances with companies that sell travel. In doing so, Starbucks not only received helpful feedback from travelers about the destinations they want to visit, but it was able to develop its own promotional strategies to market itself in these locations.

With social media, on the other hand, a creative partner is responsible for coming up with unique marketing strategies to spread the word about the company and what it has to offer. In agency , the role of the social media partner comes into play similar to that of the SEO partner. Social media companies usually provide link building services, that helps companies promote their brand through social networks. However, they also provide strategic marketing initiatives that help create visibility for the brand.

A creative partner in business is crucial to the success of smaller, budding creative businesses. Such companies sometimes do not have the budget to invest in advertising or in marketing campaigns that can take years to bear fruit. However, a creative partner can be invaluable in bringing a new product or a fresh perspective to an idea, which allows the creative mind to come up with a better product. Moreover, in many cases, creative businesses may lack the expertise to market themselves in a highly competitive marketplace, due to factors such as technological savvy, access to marketable talent, or domain name expertise.