With the emergence of the e-mail marketing landscape, a relatively new tool has appeared on the marketing scene: rent email lists. A service which enables you to rent a full email list from a database company and then let companies collect email addresses from it for you. Renting the list is a low cost option which gives you immediate benefits.

The way rent email lists works is very simple. The website where you subscribe to is requested, and then a request is sent to the email address provided. The website will then check the availability of the contact list. If the list is available, it will be placed onto the customer’s behalf, and the customer will immediately be put through to the contact details of the owner of the list.

This is one of the simplest ways of getting started with marketing online. There are many other ways you could get started, but for the purposes of this article we’ll stick to rent email lists. Renting the list is an excellent way to test the waters before you start spending money on marketing, especially if you’re just starting out. This method lets you see the viability of your chosen niche, whilst you get started with the essentials of internet marketing.

Another major benefit of renting than buying is the cost involved. Renting is much cheaper than buying, especially in comparison to using your own credit card. Even if you have to pay for the service up front, the cost savings can make the difference between making or breaking your online business. Renting can also be useful if you want to try a particular tactic – so if you’re thinking of trying something innovative, it makes sense to try it out first with a rented list.

So how should you approach the idea of renting email lists? First, make sure you research the company you’re thinking of signing up with. Do they keep their customers’ current and up to date? Are they prompt in providing responses? Most importantly, are they legitimate and reliable?

If you do your research and find that the company has a good reputation, then it may be worth considering purchasing the list rather than renting. However, don’t go too far with this! Remember, some people who were on the fence about purchasing were turned off once they saw the cost. Therefore, you need to weigh up whether a potential expense is worth it to you.

The final consideration is about the quality of the rented lists. You need to focus on emails that are targeted to your target market. If the emails aren’t specifically designed for your target market, you will only be wasting your time promoting poor quality products to a large audience. You need to get as specific as possible so that the emails prove to be useful to your target market and generate quality leads.

Purchasing or renting from a list company can be a lucrative investment if you know what you are doing. Do your due diligence and invest where the leads are. Don’t forget to check the company’s history and track record before handing over cash. This is an important aspect of effective marketing, so don’t skimp on the details when purchasing or signing up for a mailing list.

A little known secret is that internet marketers can purchase mailing list software to help in the effort of sending out emails to customers in a timely fashion. This is especially true when producing and managing multiple lists of emails that each target a different segment of the market. Internet marketers can purchase targeted landing pages and titles, make sure they are compelling, and set aside time to write highly-qualified copy and make sure the page has been optimized. They then can send these emails off to their list of email addresses in the proper manner.

Renting or purchasing email lists however is pretty bad idea. When doing so, you will spend more money than you need to, you may waste time sending emails that are not very useful to your target audience, and you may get no results at all. This doesn’t mean that you should throw away your marketing dollars however; you can rent email lists from reputable companies that can be very useful for your online marketing efforts.

The best option for you to rent email lists would be to sign up with a service that has a decent reputation in the industry and will provide you with the email address you need in a timely manner. You will need to pay a nominal fee, but you should be able to quickly receive the email address you need. Be prepared though, some services will only deliver your email list in usable format after you have paid the fee. Other services offer a large number of email addresses and may require that you subscribe to their services before you can rent them for your own use. There are also companies that will allow you to rent their entire database and only charge you for the email addresses you are using, thus giving you a great deal of flexibility.