Industrial parks are believed “heavyweight” versions of commercial parks or office parks. Architects work tirelessly to create parks designed to meet building standards and attract tenants. However, with an increase of competition and changes in business practice, developers might not exactly spend enough time dedicated to the economic park branding and wayfinding signage essential to entice landlords and potential tenants.

Investment in a well-designed landmark and directional signage program can greatly increase the value of industrial parks, permit better business performance as well as provide numerous other benefits.

1. Strong Industrial Park Signage Provides Consistency

The direction to consistency includes setting up a visual survey, making a family, focusing on consistency triggers, simplifying any complexities and creating a wayfinding signage montage.

By using this method, the industrial park signage provides consistency from entrance to exit, assisting to enhance visitor and tenant experience.

2. Possibility to Reinforce Park & Tenant Branding

Assuming the signage program was developed with consistency in your mind, the park needs to be optimized to not only reinforce a unique branding, and also allow tenants to show their individual brands.

Getting a key landmark element sets the tone for visitors and tenants since they type in the park.

3. Navigating the Campus Becomes simpler

Custom wayfinding signage is liable for improving navigation with the industrial park. Strategically placed directional signage including directories, maps and enter/exit signs, offer a greater experience overall.

4. Confidence the Industrial Park Follows City Codes

Even though the branding and navigation features of a well-designed industrial park signage program are clear, the main pieces are occasionally those that go unseen.

When developing signage, it’s vital that this park or sign company research city codes to find out sign sizes, fabrication requirements and sign placement.

Get a Sign Produced by the Best

Whether within a design facilitation role, or collaborating directly with all the end-user, it is important to the sign company to focus on long-term management and maintenance programs.

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