Digital environment is a key component in how Americans discover local events and issues in news reports. Today, nearly as many U.S. adults say they prefer to get their local news online as approach so through the television set.

Chart showing that an overwhelming majority of Americans get at least some local news online.

Specifically, when asked which pathways they prefer for local news – the telly set, the world wide web (through social media marketing or websites/apps), print or radio – nearly precisely the same area of U.S. adults say they like an online method (37% total, including 23% who favor news websites or apps and 15% who name social websites) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of usa citizens reach least some local news digitally leading to four-in-ten (41%) do so often. This in time breaks down to around equal shares who frequently get local news specifically from social media (25%) an internet-based news websites or mobile apps (26%).

Even as Tv producers really are a powerhouse source for local news, these are still accessed primarily over the analog format of tv sets; this runs specifically true of radio news stations. Fully 76% of those people who get news from local TV stations and 81% of those people who get news from the air primarily check out these providers from the traditional pathway.

But other news providers have a very substantial portion of their audience who access them online. The type of who get local news from daily newspapers, for instance, 43% primarily access them online while 54% buy them mainly inside a print format. And nearly half of those people who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only with regards to local news.

Concurrently, few Americans are fully analog or fully digital in terms they get local news. Instead, most (68%) mix online and offline pathways, for instance, flipping on it set to look at their local news station but going on line you just read the daily newspaper and neighborhood listserv.

Just 7% of usa citizens indicate that they don’t use anything but digital pathways his or her primary access points. Three times as much U.S. adults (21%) mainly access all providers they get news from using an analog pathway – though this can be still another clear minority.

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