Marketing (English)

At the end of the course, the student will analyze the principles of marketing; It will reflect critically the impact this has on the positioning of the Organization in the market.


The following course Marketing is provided in its entirety by Atlantic International University’s “Open Access Initiative” which strives to make knowledge and education readily available to those seeking advancement regardless of their socio-economic situation, location or other previously limiting factors. The University’s Open Courses are free and do not require any purchase or registration, they are open to the public.

The Administrative Staff may be part of a degree program paying up to three college credits. The lessons of the course can be taken on line Through distance learning. The content and access are open to the public according to the “Open Access” and ” Open Access ” Atlantic International University initiative. Participants who wish to receive credit and / or term certificate , must register as students.


Lesson 1: Marketing              

Lesson 2: Marketing optimization

Lesson 3: Marketing segmentation

Lesson 4: Marketing mix

Lesson 5: Information systems & knowledge management

Lesson 6: Developing a compelling brand positioning

Lesson 7: Advertising strategy

Lesson 8: Management control system

Lesson 9: Product & pricing strategies

Lesson 10: Global marketing in the 21st century

We understand how busy adults do not have time to go back to school. Now, it’s possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided. (Online Application) (Request Info).

Atlantic International University
800-993-0066 (Gratis en EUA)
808-924-9567 (Internacional

Course Reviews


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    good content but lecturer needs to be able to pronounce words properly and know what she is about

    • Thank you for sharing Hermika,

      The idea is to keep improving everyday. In regards to how she pronounce words. In the USA we have several accents. Please keep that in mind. Understanding this is key to success.

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