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Marketing and Sales

Marketing and Sales (English)

At the end of the course, the student will analyze the fundamentals of marketing; apply marketing for decision-making tools in the marketing and customer with the quality, quantity and opportunities requiring service


The following course Marketing and Sales is provided in its entirety by Atlantic International University’s “Open Access Initiative” which strives to make knowledge and education readily available to those seeking advancement regardless of their socio-economic situation, location or other previously limiting factors. The University’s Open Courses are free and do not require any purchase or registration, they are open to the public.

The Administrative Staff may be part of a degree program paying up to three college credits. The lessons of the course can be taken on line Through distance learning. The content and access are open to the public according to the “Open Access” and ” Open Access ” Atlantic International University initiative. Participants who wish to receive credit and / or term certificate , must register as students.


Lesson 1: Marketing              

Lesson 2: Function of marketing

Lesson 3: Market research

Lesson 4: The market research process: steps to success

Lesson 5: Market segmentation

Lesson 6: Market segmentation II

Lesson 7: Definition of product

Lesson 8: Classifications of products

Lesson 9: Marketing techiques

Lesson 10: Labeling and packaging

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Atlantic International University
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